(U4) (P5)

 Learning objective: 4 (U4) be able to test the new interactive media product 

Pass: conduct testing on the finished interactive media product 

Viewers Post:

Viewers/ Target Audience Questions:

Did the interactive features function adequately? 

My target audience concluded that they thought all the functions of my website worked perfectly and smoothly and allowed them to have an extremely positive experience when working their way through my website. The only interactive feature that was a problem was the GUI’s for the social media platforms these pointers weren’t set up and therefore didn’t lead the viewer to the platform. Other than that the viewers were easily able to tap onto tabs as well as purchasing items and adding them to their basket.

How did you find your colour scheme, text and images and did it link to the genre?

My target audience concluded that they thought the colour scheme of gold, dark blue and blacks fit perfectly towards the genre they thought as though it helped enhance the sci-fi genre. They also thought the text was perfectly written and helped to give a better understanding of the film and the comic. The audience also thought that the images of space and asteroids were perfectly designed and Aldo helped enhance the sci-fi genre. 

Was the website easy to use?

My target audience concluded that they thought the websites layout was very easy to use and that they had a very positive experience when using the website. They stated that the menu at the top was very helpful as they could look through the pages with ease, as well as this the merchandise page was very easy to navigate and was very efficient when adding items to basket. They also stated that the content was laid out very appealing and as a result made the viewers want to carry on scrolling through the pages. 

What optimisation did you prefer?

My target audience concluded that they preferred the mobile layout of the website, this is due to the fact that my target audience is younger and therefore always on the go, as a result they prefer the portable layout for smartphone as its more convenient for them. They said that the layout on both the laptop and the smartphone was very similar which helped with a further understanding of the website as they could easily navigate to find the same pages on both the devices.

Client Video:

Client Questions:

Did the website meet the original expectations?

Absolutely. The final website perfectly aligns with the vision I originally had for this project. What stands out most is the cohesive design; the images, typography, and color scheme are all tightly integrated to enhance the sci-fi genre. Beyond the aesthetics, the site is incredibly easy to navigate. I’m confident that this high-quality user experience will not only satisfy current viewers but significantly increase our rate of returning visitors

Were the optimisation controls sufficient?

Since our target audience primarily uses smartphones, mobile optimization was my top priority. The content resizes perfectly without losing functionality. I tested the comic download and the trailer playback on both a laptop and a phone, and both worked flawlessly. Even the merchandise store remains fully accessible and easy to use on smaller screens, which is vital for our sales goals.

Do you think the websites engages viewers sufficiently?

Yes, the engagement level is excellent. The layout of the pages is intuitive, particularly the top menu bar which allows viewers to explore the world we’ve created with total ease. The visual elements specifically the font choices and the immersive colour palette really pull the viewer into the sci-fi atmosphere. It doesn't just feel like a website; it feels like an extension of the film and comic universe

Is the usability of the website a positive experience?

The usability has been a major success. From a functional standpoint, the GUI elements like the persistent shopping basket are a great touch it allows fans to shop while they continue to browse. Providing behind the scenes access to the actors and scriptwriters adds a layer of depth that helps build a loyal fanbase. The interactive elements, such as the downloadable PDF comic and the trailer  that creates the necessary buzz for our launch. Overall, the site provides a seamless, exciting, and professional experience for our audience

Evaluation:

In conclusion, I feel that there could have been a few changes that I would complete in the future in order to ensure that my website is at a high standard, the functions work adequately and that the websites easy to navigate. One change I would’ve made would be ensure all spelling, punctuation and grammar is checked in order to ensure that all text is legible and easy to understand for the viewers. Another change I would make is making sure all pointers are linked up to the social media apps for example the GUI’s for Instagram and Twitter are linked to the Bionic Attack’s social media and as a result leads to loyal fans. Finally the last change I would make would be to compress the comic file and as a result the downloading time is less for viewers so that the viewers don't loose patience and wont download. Overall, I feel as though all viewers had a positive experince when using my website both on the smartphone optimised version and the laptop as well, the website was used with ease and all links and interactive elements we’re used effectively.